Creative Artists Agency

Founded in 1975 the CAA or Creative Artist Agency is a sports and American talent agency based in California, regarded as an influential and dominant company, managing several of the most prestigious clients. Due to its huge success rate and constant growth the agency had well over 1,800 employees by March 2016. The managing partners include Kevin Huvane, Steve Lafferty, Rob Light, Michael Rubel, Bryan Lourd and Richard Lovett as the President.

Primary Focus of the Creative Artist Agency

The prime focus of the CAA is putting together talent and content in new ways to create new entertainment opportunities. In a sense, the agency serves as a broker of opportunities. With many agents and clients, a percentage-based fee is a charge on the monies earned by the client, at currently the fee of the CAA is in the region of 10% of what the client earns. Most of the contracts are made between directors, actors, and writers with most talent agencies.

CAA Grows via Acquisitions

As with any talent agency, CAA grows by making successful acquisitions, and in the case of the CAA, this growth took place almost organically by gathering top clients. A clever move was when the company decided to divide its agents into two sections, the one managing careers of 1,000 stars, the other specialising in advertising, consulting, digital marketing and investment banking.

A-List Actors the CAA Represents

The long list of A-list clients of the CAA includes George Clooney, Lady Gaga, Tom Hanks, Leonardo DiCaprio, Julia Roberts, Will Smith, Sharon Stone, Steven Spielberg, Tom Cruise, Sharon Stone, Martin Scorsese, Meryl Streep, Brad Pitt, Toni Braxton, Michael Douglas and numerous other top artists and performers. The long list of sports clients includes David Beckham and Derek Jeter, while corporate clients include Mattel and Coca-Cola.

CAA World Class Opportunities

Since the start of the CAA in 1975, the company remained focus on delivering their promise that every single client would be represented by the entire agency. Currently, the CAA represents thousands of the world’s top producers, athletes, comedians, coaches, authors, musical artists, directors, producers, consumer brands and chefs. In offering an outstanding service, the CAA remains the most vibrant, strongest and most innovative service available in the entertainment world.

Its global network is well over 2,000 employees strong, strategically placed across Asia, Europe, American and beyond. CAA offices are currently based in Los Angeles, New York, London, Nashville, Shanghai, Beijing, Miami, Atlanta, Chicago, Memphis, Stockholm, Jacksonville, Geneva and Munich.

What the CAA Believes In

The CAA believes in the power of storytellers and the lasting and positive impact it has socially, the company sees it as its responsibility to improve the world around it by ensuring every voice will be heard. With over 20 years of contributing its time, expertise, and funds, it continues to focus on successful partnerships and offering each of its clients the best representation available in both the professional and entertainment worlds.

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